Service Marketplaces Explained and the Smarter Option Providers Need

Service marketplaces are reshaping how Americans live and work. From finding a handyman on TaskRabbit to hiring a cleaner on Angi, these platforms have become the go-to solution for millions of households and businesses.

But as the industry grows, so does the need for innovation. Today’s providers and customers want more than a transaction, they want trust, efficiency, and community. This article explores what service marketplaces are, how they’ve evolved in the U.S., and why Profibook represents the next step forward.

What is a Service Marketplace Platform?

A service marketplace is an online platform that connects people who need a service (like home repairs, cleaning, or tutoring) with people who offer a service.Think of them as a digital bridge: instead of flipping through classifieds or asking neighbors, you open an app, describe your needs, and book a verified pro.

Service Marketplace Overview in the U.S.

Service providers are the backbone of the U.S. economy, they drive more than  75% of GDP and employ over 80% of the workforce. That means the people who clean homes, fix pipes, manage projects, or freelance online keep the country running.

While there isn’t a single number that captures the size of the entire “service marketplace industry” in 2025, a few trends show just how fast it’s growing:

1. Marketplaces Are Evolving

We’re used to platforms like Amazon, eBay, and Etsy for goods. Now, similar platforms are emerging for services, helping people book everything from a plumber to a personal trainer.

2. Smarter, Data-Driven Growth

According to DataHorizzon, the data marketplace platform sector is expected to surge from 2025–2033. This signals strong demand for platforms that don’t just list providers but use data and matching tools to connect the right client with the right service.

3. New Niches Are Exploding

Freelance platforms like Upwork, task apps like TaskRabbit, and professional spaces like LinkedIn, show how quickly specialized service marketplaces are multiplying. Each niche  from gig work to professional networking  is carving out its own audience.

Growth Drivers

• Convenience: Customers want fast, easy solutions.

• Digital Transformation: Small businesses and freelancers are moving online.

• Trust & Reviews: Verified ratings give customers confidence.

• Gig Economy Shift: More workers want flexible, independent income.

  
  

Established Players in the U.S. Services Industry

Here’s a look at some of the the big names most people know:

• Thumbtack: Focused on home improvement and repair, pros pay per lead (even if they don’t get the job).

• Angi (formerly Angie’s List/HomeAdvisor): Long-standing home services directory, now offering instant booking, but often tied to advertising fees and memberships for pros.

• TaskRabbit: Best known for furniture assembly, moving, and small chores, partnered with IKEA. Customers pay a service fee on top of Tasker rates; Taskers set hourly pricing.

  
  

While these platforms have opened doors for many, there’s growing space for a new kind of solution, one designed with providers’ needs at the center.

Where Profibook Fits In

Here’s where Profibook stands out in today’s crowded marketplace:

• First Social Media Platform for Service Providers: Imagine a feed built only for services - no distractions, just real work, updates, and connections.

• Diverse Services, No Limits: From plumbers to babysitters, lawyers to tutors, any service can thrive.

• Fair Pricing Model: Free to join. No subscriptions. No lead fees. Just a 5% commission per completed job (capped at $100).

• Business Tools Built-In: Scheduling, CRM, GPS tracking, invoicing, reviews - all in one dashboard.

• Trust & Safety First: Government ID + AI checks + verified reviews keep the ecosystem reliable.

  
  

Profibook vs Established Platforms

Feature / Pricing	Profibook	Thumbtack	Angi	TaskRabbit
Sign-Up Cost	Free	Free	Free	$25 one-time (some markets)
Subscriptions	❌ None	❌ None	✅ Optional Memberships	❌ None
Lead Fees	❌ None	✅ Pros pay per lead	✅ Pros often pay per lead/ad	❌ None (customers pay service fees)
Commission Model	✅ 5% per job (max $100 cap)	❌ No commission, but lead fees apply	❌ Lead/advertising fees	❌ Taskers set hourly rates, customer pays service fee
Categories	✅ Any service (home, legal, tutoring, beauty, business, etc.)	✅ 500 categories, mostly home/professional	✅ Primarily home services	✅ 50+ categories (chores, small jobs)
Social Media Feed	✅ Yes showcase work, reviews, likes, comments	❌ No	❌ No	❌ No
Business Tools	✅ CRM, ERP, scheduling, invoicing, GPS tracking	❌ Limited	❌ Limited	❌ Limited
Verification	✅ AI + ID + background checks	✅ Reviews	✅ Angi “Approved”	✅ Background checks
Free Website for Pros	✅ Yes	❌ No	❌ No	❌ No
Target Audience	Pros & teams of any size, across all industries	Local service providers	Home service contractors	Gig workers, individuals

Why Profibook is Different

Unlike existing marketplaces that focus mostly on transactions, Profibook is built around relationships and growth:

• For Providers: It’s not just about finding jobs, it’s about running your entire business in one place, without wasting money on bad leads.

• For Clients: It’s easier, safer, and more personal  a trusted community where reviews, photos, and posts give you confidence before you book.

  
  

Conclusion

The U.S. service marketplace industry is booming and platforms like Thumbtack, Angi, and TaskRabbit have paved the way. But as the market matures, the next generation of platforms must do more than just connect people.

That’s why Profibook is different: it’s a social, fair, and all-in-one service platform that helps everyday people get trusted help, while giving providers the freedom and tools to grow their businesses.

Profibook isn’t just keeping up with the future of work, it’s building it.